Introduction
How to get Reinstated on Amazon starts with understanding what Account Health now requires and ends with a complete evidence pack that fits the Reactivate your account workflow. As of October 15, 2025, Amazon expects your submission to match Account Health Rating (AHR) criteria, address any Section 3 identity issues, and include purchase documentation that supports your actual sales volume. For policy baselines, keep Amazon’s Account Health Rating program policy open while you work.
What AHR controls and why it drives reinstatement
AHR converts open violations and recent performance into a score. When your score falls, Amazon surfaces a Reactivate your account prompt that dictates the structure of your appeal. Read the definition and scoring zones inside Account Health Rating program policy. Then mirror that structure. This alignment improves reviewer speed and reduces back-and-forth.
Click path and what to submit in “Reactivate your account”
From Account Health, select Reactivate your account. The form asks for root cause, corrective actions, and prevention steps. Add exhibits that directly resolve the violation type and reference the exact field you are answering. If the button is missing or grayed out, sellers have discussed workarounds in a forum thread here: “Reactivate your account” in Account Health.
Documents Amazon expects in 2025
For supply-chain and authenticity issues, provide invoices dated within the last 365 days that support the sell-through you claim. Include supplier names, addresses, phone numbers, and SKU-level quantities. Amazon lists specifics in Invoice requirements for appealing a policy violation. For identity holds, attach government ID, legal entity records, beneficial owner details, and bank/address proofs that match your account exactly.
How to clear Section 3 and identity re-verification
Section 3 deactivations often stem from mismatched entity names, outdated addresses, or incomplete beneficial owner information. First, reconcile every field so it matches across your legal docs, tax IDs, and bank statements. Next, complete any requested video-ID step and upload the documents again inside the identity workflow. Finally, reference the exact mismatch you fixed in your appeal summary. This direct mapping helps reviewers close the loop quickly.
Funds risk and the policy that governs holds
During a deactivation, Amazon may hold disbursements to cover potential liabilities. The rules live in Funds disbursement eligibility policy. Therefore, include a short “funds eligibility” paragraph in your appeal that shows how you now meet the criteria. When your account returns to good standing and you have no unresolved claims, request release under that policy.
AHR-aligned appeal outline you can copy
Use this concise structure and attach one PDF per issue type:
Issue summary tied to AHR: one sentence that names the violation and its AHR impact.
Root cause (factual): what went wrong, without speculation.
Corrective actions (completed): exactly what you fixed, with dates.
Prevention steps (procedural): SOP updates, audits, and team checkpoints.
Exhibits index:
Invoices (365 days) that match volume, per invoice requirements
Supplier verification (website, registry lookup, phone)
Identity/KYC proofs (entity records, ID, bank)
Product or packaging fixes with photos or screenshots
Policy quotes from Account Health Rating program policy
Paste-ready appeal cover note
Subject: Reactivation request with AHR-aligned evidence and 365-day invoices
Body:
We followed Reactivate your account and attached a single PDF that mirrors the form. The file includes root cause, corrective actions, and prevention steps. We added invoices from the last 365 days that support sales volume per invoice requirements, verified supplier details, and reconciled Section 3 identity fields to match legal and bank records. Our submission satisfies the criteria in Account Health Rating program policy and meets Funds disbursement eligibility for release after reinstatement. Please restore selling privileges and lift the hold.
When internal paths stall
If complete, policy-aligned submissions receive templated denials, you can escalate under the platform agreement. The dispute route is defined in the Amazon Services Business Solutions Agreement. Before you escalate, send a short formal demand that lists dates, case IDs, and a one-line description of each exhibit. This makes the record clear.
Micro case study
A multi-marketplace brand remained deactivated after three DIY appeals. We rebuilt the file using the Reactivate your account structure, attached invoices within 365 days that matched sell-through, verified suppliers, and corrected a middle-name mismatch that blocked identity review. The account returned to good standing, and funds were released under the Funds Disbursement Eligibility Policy the same week.
SOP that prevents repeat deactivation
Pre-listing evidence: maintain an invoice and supplier verification folder that always covers the last 365 days.
Identity hygiene: align legal name, address, and banking across all documents before any change request.
Appeal kit: keep a reusable template with the AHR sections and an exhibits index so you can submit the same day.
Post-reinstatement audit: run an Account Health check weekly until Q4 ends.
Need a structured partner for fast reinstatement
If you want help assembling a litigation-ready dossier and managing escalations, our team handles the appeal build and, when necessary, the formal demand under the BSA. Start here: Reinstatement & Plan of Action.
This article provides general information for Amazon sellers and is not legal advice.
