An Amazon Featured Offer suppression — the removal of the Add to Cart button from your listing — can result from pricing signals, performance metrics, inventory levels, or competitive ranking factors. As of July 2026, the mechanics that govern Featured Offer access have changed significantly. Strategies built on the pre-2026
An Amazon SAFE-T claim — Seller Assurance for E-Commerce Transactions — is the only tool Amazon provides for seller-fulfilled sellers to recover money when Amazon issues a refund that the seller believes was unwarranted, and as of 2026 two back-to-back policy changes have made it significantly harder to file one
Starting July 27, 2026 — 13 days from today — Amazon will begin automatically rewriting product titles that violate its new 75-character limit. Sellers who have not audited their catalogs yet are running out of time. Act before Amazon’s AI edits your highest-revenue listings without your input. Amazon announced the
Effective July 12, 2026, USPS dropped its dimensional weight divisor from 166 to 139. USPS also began rounding all fractional package dimensions up to the next whole inch. FBM sellers shipping bulky, lightweight packages through USPS Ground Advantage, Priority Mail, or Parcel Select woke up Monday morning paying materially more
An Amazon review manipulation suspension is a Section 3 violation — Amazon’s most serious enforcement category. Amazon’s automated systems detect patterns suggesting a seller attempted to influence customer reviews through prohibited means. The seller does not need to have actually done anything wrong. Amazon has a stated zero-tolerance policy toward
Amazon’s FBA inventory reimbursement policy changed fundamentally on March 10, 2025. Most FBA sellers recover significantly less money than Amazon owes them. They have not updated their cost documentation to match the new rules. For inventory lost or damaged in Amazon’s fulfillment centers before a customer order, Amazon now reimburses
Starting in July 2026, Amazon is removing the standalone seller performance eligibility check. Previously, this check blocked sellers from competing for the Featured Offer. Performance metrics are not going away, and sellers who read this announcement as “anything goes” are misreading it. The change is structural. Metrics like Order Defect
Amazon’s new Seller Fulfilled Prime (SFP) delivery speed requirements took effect today, July 6, 2026. The thresholds have increased significantly. For standard-size products, 40% of Prime page views must now show one-day delivery (up from 30%). Additionally, 75% must show two-day delivery (up from 70%). The five-day delivery requirement remains
Standard arbitration against Amazon can be an effective legal remedy, but only in the right circumstances. The decision to file should account for the expected costs, realistic timelines, the available evidence, and the relief an arbitrator can actually award. While costs vary by case, a standard AAA arbitration against Amazon
